In 2008, Amy Jo Martin was the director of digital media and research for the Phoenix Suns, today she is the founder and CEO of Digital Royalty based in Las Vegas, and the author of "Renegades Write the Rules."
Her company has received investments from high-profile executives including Tony Hseih, CEO of Zappos who stated in the foreword of her book,"After three years of working together, we've decided to partner together in a much bigger way by investing in Digital Royalty through Vegas TechFund, the technology and start-up investment arm of our $350 million Downtown Project to help revitalize downtown Las Vegas."
When you read about Amy Jo Martin's start-up story from being told by her previous boss at the Phoenix Suns that she was a "Renegade," to her internally knowing that she wanted to "be free to design her own day and conquer new things, to launching her own company with NBA Superstar, Shaquille O'Neal as her first client, to making a name for herself and her innovative ways with clients such as Dwayne "The Rock" Johnson, and UFC's Dana White, you know that she is an authentic and personable talent on a pathway to even greater growth and accomplishments.
What's great about creating the future is that the pathway is wide open. Amy Jo Martin keeps reminding readers that they are human and will make mistakes. Technology and platforms keeps changing so fast that they will need to embrace continual learning.
Digital Royalty believes businesses and individuals should educate themselves about social media and how to use the latest communication tools and platforms.Digital Royalty University (dRU) was formed, launched, and now has expanded its course offerings. dRU also now is giving back to the community with the help of its students . As part of their launch dRU will donate a free course to a teacher or educator each time one of their Digital Royalty University(dRU) students enrolls in and pays for one of their courses.
The philosophy of giving back to teachers and educators is so that they in turn will teach students and parents. Education will then benefit schools , families, and communities.
"Renegades Write the Rules" is not only a candid look at how to go from employed to self-employed, but a book that offers lessons and rules to help each reader find their pathway to success in a world that incorporates new platforms, new technology, new strategies, and tools for successfully navigating social media online communication ..
We are reminded the importance of having a great team and that the team will be " our greatest asset." In fact, if you don't make your team your greatest asset and you lose them, just watch what they do for the bottom line of your competitors.
Amy Jo Martin shared how the family moved often when she was growing up. As a child, the moves were not always easy. As an adult, the lessons gained by making changes often have turned into a strength in her success arsenal.
In coaching business leaders Amy Jo Martin minces no words when she says," People don't connect with logos. They connect with other people. You have a choice: Build a business that doesn't truly connect with its intended audience or build one that does."
The human side of start-ups is that they tend to take everything you've got -usually time, energy, and resources such as money.It's easy to run out of steam, to get physically or emotionally sick, stressed, or exhausted on this entrepreneurial journey.
Amy Jo faced having to learn from exhaustion to illness that sustaining business success requires life balance. She has started to embrace balanced living and is asking others to join her to balance their lives. She takes daily breaks she calls "Ready, Set, Pause."
The lessons about innovation from "Renegades Write the Rules" include in Amy's words," Innovation is constantly evolving and the results rarely fit into perfect compartments. The materials that renegades use are often foreign, especially in the beginning."
Successful companies Amy declares will educate themselves about their customers needs, wants,and desires and use social media platforms to engage their customers in shaping their brand. They will use social media measurement tools to gauge their effectiveness in the marketplace and adjust accordingly to improve their presence and impact their results.
The actual formulas for measuring social media effectiveness are part of "Renegades Writes the Rules."
With so many options to choose from for their success strategies if companies get confused about what to do, maybe they'll could take some of the advice given to Amy Jo Martin by Zappos CEO, Tony Hseih, " Be real and use your best judgement."