In August this year the book, Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust was released by Wiley Business Books and immediately went on to become a best seller. The Montreal connection is Julien Smith, a co-author with Chris Brogan.
Julien who as a student frequented many web cafes in the Plateau area, was one of the first people in Quebec, if not in Canada to experiment with podcasting as a communication medium. This evolved in to a fascination with the world of social media and ultimatley the book.
Now considered veterans in the social media world, Julien and Chris clarify why social networks are so powerful. In their book they show us how to tap into the power of social networks to achieve a wide range of business goals.
These range from building your brand image and influence, how to enhance your reputation and ultimately how to profit from your social connections. Their message is rooted in the premise that today's online influencers understand the importance of trust as a 'currency'. To build a reputation or solid relationships requires time and trust, which are vital to succeed in the online world.
Besides pointing out these new concepts to the reader, the authors also show how people use online social tools to build networks of influence and how those networks can positively impact your business. With clear and actionable steps and case studies to back up their online media experiences, the reader gets a good sense that what is being said is for real. In this book, theory and practice work well together.
As a small business owner, you now no longer have an excuse to say I don't know how to take advantage of the social media phenomenon. Buy the book and start implementing some of the things Julien and Chris have proven to be of value. Your future depends on it!