The Internet research marketing company, comScore, released a thorough report about the “2013 U.S Digital Future in Focus”. The findings hovers over the prevailing trends in the world of social networking along with greater smartphone adoption and market share.
Social media is an integral part of any business plan, strategy, or initiative for anybody who has a blog and website for the company. These communication platforms are not just a place to engage in casual conversations, but to discover what your potential clients are interest in.
"2013 is poised to be digital’s most exciting year yet as the growing ubiquity of digital platforms presents marketers with nearly endless opportunities to connect and engage with consumers,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “It’s clear that the dynamics of the marketplace have fundamentally evolved through the adoption of smartphones and tablets and the increasingly ‘digital’ nature of all media..."
Social media marketing market has matured. Facebook has continued to dominate others but for how much longer? The Facebook Initial Public Offer (IPO) had its share of ups and downs until the day Facebook stock became a reality.
“Facebook’s 2012 IPO signaled a maturation of the social media market with a renewed focus on building strong business models and monetization streams. Several other social media players also made waves in the public markets this year, including LinkedIn, Yelp, Zynga and Groupon. Several other notable social media players like Twitter, Tumblr, Pinterest and Instagram (now part of Facebook) have all posted strong user growth as they begin to ramp up their revenue engines,” according to comScore.
Another arena that has grown exponentially over the years is the use of smartphones. The innovation, the sophistication of these mobile devices is somewhat parallel to social media technology. After all, the ubiquitous nature of a smartphone is synonymous to social media. Nevertheless a smartphone and the social online sphere are important resources at the present time.
“Smartphones continued to drive the mobile landscape in 2012, finally reaching 50-percent market penetration in 2012. The Android platform also hit a 50-percent milestone as it captured the majority of the smartphone market for the first time. Meanwhile, tablets continued to gain traction, with 52.4 million U.S. tablet owners as of December 2012. The rapid adoption of smartphones and tablets, and consumers’ increasing use thereof, has resulted in a fragmented digital media landscape where the typical consumer now shares his time across multiple screens.”