A quick and easy strategy to follow when promoting a webinar, course, event or blog post is to create 20 or more tweets and set them up to out every two hours. Since people are up on Twitter at all hours of the day and night you'll reach different audiences. The formula I use for a Twitter Campaign is 2-3 tweets packed with advice, tips, quotes or links to other people's great tips, to one promotional tip with a bit.ly link so you can track your traffic. Here is a quick example of five consecutive tweets over a ten hour time frame.
To create community care first, content follows. Once you do this your tribe follows you. Winnie the Pooh says, "You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes." Create content that your followers truly care about. Delight, enlighten or surprise them. One way to do that is to follow the Twitter trends worldwide which show up on your Twitter "home" page. "Watching Harry Potter" is a hot one today. You can delight your audience by telling them something personal about you and Harry Potter or by tying in Harry Potter to a trend in your industry or by relating a Harry Potter-ism to your expertise. Here's one I particularly liked:. @HarryPotterish Half-Blood Princess Technically the Harry Potter era is coming to an end, but never forget that magic always leaves traces.
One of my dear friends has a crooked finger. She doesn't try to hide it. It's part of what makes her original. Define your brand by being a crooked finger. Give advice that only you can give. Your voice, your style, your experience. Too much of what passes for information on Twitter is generic. Stand out and mark your brand with specific, personal and profitable advice.
Use hashtags. If they apply use the current ones that are trending in addition to the ones that most clearly define your content so those who are looking for what you have can find it easily. By using a mish mash of hashtags that related to several different areas of interest in one campaign to publicize a webinar with a blogging expert I tripled my weekly Twitter followers and broadened the type of followers who were specifically looking for the information I was offering.
Social media is about making connections. Connect with me on the following social media sites. Facebook Fan Page - Twitter - Examiner.com - Facebook - LinkedIn - YouTube - Psychology Today - Huffington Post
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