Social Gravy PR is not just any public relations company; it has a very different mission than all the others. Founder and Owners, Angela Strickland and Wes Womack believe that the secret to success is by sharing the wealth, so to speak and by giving back not only to the community but their clients as well. How can a business model for public relations survive with this philosophy? Strickland and Womack have the experience and know how to make their magnanimous platform work well for all parties involved.
Conceptualizing the business about four months ago, Social Gravy PR (SGPR) officially signed their first client in December of 2012 for an event. "We started public relations work in January, 2013." To date, their clients include Greater Austin Hispanic Chamber of Commerce, Hispanic Scholarship Consortium, Electric Cabs of Austin, Stella & Dot Jewelry Stylist, Hispanic Physicians Association, Womack Real Estate, NSIDE Austin Magazine, Texas Legislative Black Caucus and State Representative Joe Deshotel Sr.
Their mission statement is simple. Strickland and Womack explain, "A philanthropic approach to Public Relations." Their niche is helping small businesses and organizations who help give back in some way to the community. "Whether it be helping small businesses that give back on an employment or economical basis to non profits that give back to humanity in general, the key is giving back to help others in the community at large."
Putting a great deal of thought into how they could use Social Gravy PR as a vehicle to help companies, these innovative business owners also want to give back to themselves as well. "We created a business model that enables us to put our money where our mouth is. SGPR gives 10% of gross income to one of our clients each month on a rotating basis. We feel it is a 'win-win' for everyone involved." Not only will SGPR give financial aid to their clients who are already paying it forward in some form, but it also will give an incentive to other potential clients.
Signing on with SGPR not only gets you the marketing know how, social media skills, event planning expertise, public relations involvement necessary to grow and expand your business and superior networking but it promises to get your business actively involved in the rotation that SGPR implements. "We truly believe that we can start a small revolution of several communities building communities. In fact, this is very much like the snow ball effect. Think of how many people from different backgrounds would be indirectly helping each other. Now this is strength in numbers."
Both Strickland and Womack agree that the most rewarding part of SGPR is getting involved. Womack says, "Life has shown me more grace than I deserve and it is just time to quit taking and instead, I want to give back. If I can keep the lights on in the process, that would be an added bonus. Or some people would call it... the gravy."
Strickland and Womack have extensive experience in community relations, customer satisfaction, word of mouth techniques, social media savvy, an endless networking medium, advocacy marketing, business development, and strategic campaigns. Both have years of being business owners in other ventures that led them to join forces and form Social Gravy PR. If you are one of those people or one of those businesses that believe in paying it forward and enjoy the bonuses ( a variety of gravies-your choice), SGPR is here for you to help you grow. In turn, the network will expand and as a result, Austin will keep growing in the most positive way of all. Get involved and reap the rewards.
You can also find Social Gravy PR on facebook.