The Winter Olympics in Sochi, Russia will be the first "fully mobile Olympics" according to research conducted by Tang Tang, an assistant professor of communication at the University of Akron who studies audiences' media experiences during big sporting events in various platforms, and Roger Cooper of Ohio University that was presented at the University of Akron news website on Feb. 4, 2014.
The researchers based their conclusions on data from the 2012 Olympics. The scientists found that while viewing the Olympics over phones and laptops increased the expectation is that television viewing of the Olympics in Sochi will not suffer. The expectations are that the majority of Olympic fans will use both internet and television to watch multiple Olympic events that they are interested in at the same time.
Tang claims that the Olympics are more of a social event than any other sports competition across the world. While the internet makes international and across country communication faster and easier, the potential for sharing is still expected to be closer to home.
While this concept would favor television viewing, the expectations are still strong that the huge number of hours of Olympic coverage will involve the highest number of mobile devices ever used to watch the Olympics.
One might wonder where the best advertising dollar could be spent based on Tang’s research and her plan to update her projections with real world data after the Olympics in Sochi have concluded.