Dodge's "So God Made a Farmer" Super Bowl 47 commercial has gone viral. The ad, using a voice-over of conservative radio broadcaster, Paul Harvey, placed high in the USA Today Super Bowl Ad Meter rankings. While it received mixed responses, overall feedback was positive.
In a Feb. 4 report, Clarion Ledger said the "Farmer" video during the Super Bowl was a tribute to the American farmer using the truck's popular brand.
The "So God Made Farmer" video was put together by the Chrysler Group using 10 commissioned photographers, who captured the mosaic of farm life. Then, the stunning stills were brought to life by Paul Harvey's narration.
Harvey delivered the speech during a Future Farmers of America (FFA) convention in 1978. The poem's theme was centered on Genesis in the New Testament which talked about creation.
Harvey talked about how God created a farmer on the eighth day in order to be the overseer of the lands he made.
Outside of the tractor, a farmer's most important tool is their pickup truck. Ironically, the Dodge Ram was not featured during the two-minute video, which lent credence to its tribute to American farmers.
Arguably, the Super Bowl commercial meant to compare its Ram Truck brand to the farmer, by suggesting it is the quintessential idea of what's tough, perfect and American.
The USA TODAY Ad Meter ranked the "So God Made a Farmer" Super Bowl commercial third. It scored a 7.43 behind Tide Miracle Stain at 7.76 (2) and Anheuser-Busch Horse and trainer reunited at 7.76 (1).
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