WKOW.com has reported that tomorrow’s grand opening of The Snuggle House in Madison, Wisconsin has been delayed. The business involves staff members cuddling clients in bed by using cuddling or touch therapy.
An attorney for the business told 27 News the city needs to feel comfortable with the operation before it can open its doors.
City representatives say the business has not provided a business plan or passed building and fire inspections.
Assistant city attorney Jennifer Zilavy says, “We don’t want a house of prostitution popping up.”
Emily Moon, a Snuggle House assistant manager, told News 27 that clients will sign contracts and there will be boundaries between snugglers and clients. The touch is to be non-sexual.
Moon also said there is no state licensing or training for cuddle therapy. The service is for people that want to experience physical touch.
Matthew Hurtado owns the business and believes the company will thrive once the skepticism dies down.
Read more about this touchy feely story at the Channel 27 website.