RVCA debuts the Spring 2014 Swimwear campaign images and film featuring model April Love.
For RVCA their Spring 2014 swimwear collection is the second installment that showcases pieces full of inventive details, tastefully revealing bottoms and great prints. Inspired by the intricate tapestry motifs and colors that relay ethnic accents, prints that are distressed with multiple washes create sun–faded tones in a series of swimwear basics, manifesting a casual, effortless style.
The collection serves to embody a rustic combination of 1970’s culture and bohemian freedom with detailed crochet trimmings that evoke a touch of femininity while fringe and structural details take these silhouettes from hard to soft, giving a simple edge to complete the un–done look. Pops of vivid stand out against a natural, muted animal print. Overall, the second season of swimwear from RVCA represents the brands core, a balance of opposites. For more info on the collection and to view footage of the Spring 2014 campaign film visit www.rvca.com