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Sneak peak at Diagon Alley (photos)

Today Universal Orlando Resort revealed new information on the greatly anticipated summer 2014 opening of The Wizarding World of Harry PotterDiagon Alley. The wonderfully themed environment will double the size of the Harry Potter area already at Universal Orlando Resort, expanding it to both theme parks.

Diagon Alley rendering
Universal Orlando

Just like in the books and movies, guest can climb aboard Hogwarts Express in Hogsmeade and arrive at King’s Cross Station in London and Diagon Alley. Diagon Alley will include all new themed shops and dining, as well as a new multi-dimension thrill ride, Harry Potter and the Escape from Gringotts.

The Wizarding World of Harry Potter – Hogsmeade opened at the Islands of Adventure them park in 2010 and includes the village of Hogsmeade and the iconic Hogswart castle. With the opening this summer of The Wizarding World of Harry Potter – Diagon Alley, located in the Universal Studios theme park, the world of Harry Potter will expand to include London, Diagon Alley and Knockturn Alley.

In order to make sure the new area is as authentic as possible, Universal’s creative team has been working with Stuart Craig and the production team from the Harry Potter movies.

When guests arrive at King’s Cross Station aboard the Hogwarts Express, they will then pass through London and the iconic brick wall archway into Diagon Alley (the wizard’s city with the muggle city). Diagon Alley will include famous shops like:

Weasleys’ Wizard Wheezes, a vibrant shop featuring novelty items, magical jokes, and toys inspired by the books and films that will amaze the mischievous child in everyone

Madam Malkin’s Robes for All Occasions, where guests will find a variety of wizardwear from Hogwarts school uniform ties, scarves and jumpers, to authentic wizard’s robes and character costumes

Magical Menagerie, which features a collection of plush animals, such as owls and Hippogriffs

Wiseacre’s Wizarding Equipment, where guests can grab wizarding essentials such as telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses

Quality Quidditch Supplies, offering a wide assortment of apparel and equipment including Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats, Quaffles and more

Scribbulus, featuring authentic writing implements and products such as feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards

Ollivanders: Makers of Fine Wands since 382 BC, will move to Diagon Alley where guests can experience for themselves being chosen by a wand.

Knockturn Alley, the darkest of alleys, will feature Borgin and Burkes, a shop specializing in the Dark Arts that offers a wide variety of objects like Death Eater masks, skulls, and other sinister items.

Hungry? Enjoy traditional British fare that include favorites like fish and chips, bangers and mash and more at the Leaky Cauldron. Then head to Florean Fortescue’s Ice-Cream Parlour for frozen treats in a variety of flavors.

With a fire-breathing dragon atop the bank, the most anticipated new ride is Harry Potter and the Escape from Gringotts, where riders are placed in the in the middle of an adventure navigating their way through the perils of the Gringotts Bank vaults.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released soon. For more information, visit

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