It's a snap, to coin a phrase. Using Snappy TV by Twitter will allow anyone to share a 6-second clip of any television show or news account they just watched by using their smartphone. The clip can be shared with their Twitter followers, on Facebook or via Tumbler. You can even share a link to the clip on your blog or in an article, if you are an online writer, or embed the actual 6-second video on your blog, according to this Snappy TV tutorial.
On July 2, 2014 the Register reported that Twitter is taking on Google's YouTube in this latest technological venture. But based on YouTube videos seen on the Web, it appears this has been a work in progress for at least two years. So it isn't just something coming on the scene right now.
Fox, Nascar and the US Open are already on board with the new effort, and so are many other companies and TV broadcasters. So it appears Snappy TV is poised to upset the video sharing market as we currently know it. And as one might expect, money is a big motive.
According to the Register, "Twitter will be expecting a huge surge in video-related advertising for companies looking to exploit the social buzz element of video consumption through the Amplify service."
In the case of Fox, they reported back in June that the reason Twitter was buying Snappy was because "it's important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos," based upon a Twitter blog post. And Fox appears to be an avid fan and willing participant of the service provided.
So what would the authors of the Freakonomics, SuperFeakonomics and Think Like a Freak say about this latest marketing and advertising effort?
Well, if you have read their latest New York Times bestselling book, then you will know what their position on it would be. So before you go getting snap-happy with the latest video-sharing technology (or refrain from doing so), be sure to get familiar with economist Steven D. Levitt's newest book co-authored by award-winning journalist Stephen J. Dubner. After all, one needs to know if Snappy TV will make you think like a freak more than YouTube or vice versa. And that's because the smart move in 2014 is definitely to "think like a freak" more than being "snap happy." Right?