Last week at Curve Boutique over 300 fashion the leading location-based shopping app, Snapette, threw a Digital Fete hosted by fashion blogger Chiara Ferragni of The Blonde Salad. Snapette currently boasts 2 million users and has partnered with over 200 top brands and retailers in the top fashion cities worldwide. Snapette gives consumers easy mobile access to information on nearby fashion products, stores and sales.
The stylish soiree featured sounds from DJ Harley Viera-Newton and cool live art by Jona Cerwinske as fashionable guest indulged in cocktails, chatted trends and snapped pics using the Snapette app. Google Nexus 4 were distributed to the 50 top digitally guest and influential guest. To determine influencer reach, guests competed by using the Snapette app’s social integration to broadcast their fashion pics to Twitter, Facebook, Google Plus, and Instagram, asking friends to love their snap. The guests with the most love on their Snapette photo by the end of the night won a Nexus 4, and one guest won $1,000 to spend at NYC boutique Curve.
Snapette’s Co-Founder and President, Sarah Paiji, commented, “The Digital Fete was the first fashion event that enabled the influencers attending in person to also have their social following participate in the event digitally. In the past, the Fete would have been an exclusive event, but last night our guests were encouraged to involve their friends from all over the world to participate in the contest happening in-store.”