The recent news that tobacco makers have decided to sue the Federal Government over new graphic warning labels they will be required to put on their products has caused quite a stir and left many asking questions. Those in favor of the warnings highlight that although rates for teen’s ages12-17 have decreased since 2003, according to the Center for Disease Control (CDC), 2009 statistics suggest that 17.2% of teens still smoke. Even more shocking is that 5.2% of these smokers are only in Middle School (grades 6-8)!
With rates so high one may wonder if these new warnings would impact teen smoking rates at all. Well, the good news is that research seems to support the idea that such campaigns do in fact make a difference. According to the CDC, anti-smoking media campaigns have contributed to a reduction in teen smoking rates. In addition, a thumbs up has been given to both school and community based anti-tobacco programs and policies aimed at decreasing teen exposure to tobacco advertising and accessibility to tobacco products.
Given these facts then, it only seems logical that the new graphic warnings could indeed dissuade young would be smokers.
Media alone however, does not impact the vulnerable minds of America’s youth. In reality the greatest source of influence appear to be teen’s parents. Research consistently supports the supposition that teens take their cues from what their parents do, not necessarily from what they say. If a teen’s parent smokes, he is far more likely to become smoker. Teens are also more likely to smoke if their parents fail to provide appropriate support and/or interest. These teens are especially more apt to be influenced by siblings and/or friends who smoke.
The bottom line, these new warnings could make an important impact on today’s teens. Their impact will be greatest if parents reinforce the disclosures the federal government has required tobacco manufacturers to provide. It is no coincidence that tobacco companies are taking a stand, they clearly understand that the future lies in the hands of our youth.
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