Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, SMIRNOFF®, the world’s best-selling vodka, is here to remind people that fun nights out don’t have to be such a hassle. Exclusivity is out. It’s time to let everyone in. Introducing “Exclusively for Everybody” – SMIRNOFF’s new global marketing campaign.
SMIRNOFF brings its new campaign to life with its new TV Spot, “The Party,” featuring Alison Brie of NBC’s Community and Adam Scott of NBC’s Parks and Recreation. The video tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. Watch it here: www.Youtube.com/SmirnoffUS
Seems as if SMIRNOFF is taking back the night and is releasing six 30 second spots for “The Party” which illustrates the brand’s belief that exclusivity for few is less fun than good times. Highlighting social responsibility, one 30 second spot titled: Ride Home is dedicated to responsible drinking.
Experience “The Party” and watch all six 30 second TV Spots below:
Created by 72andSunny’s Amsterdam and New York offices, the creative is being introduced with a fully integrated campaign across all media including: broadcast, out of home, digital and a national partnership with Spotify – bringing to inclusive spirit to the people through the “Ultimate House Party” sweepstakes. Consumers of legal drinking age can submit their must-have house party track into the sweepstakes by visiting www.spotify.com/smirnoff for the chance to win one of four epic house parties thrown in their hometown with all the best Smirnoff drinks, all their friends and music by SMIRNOFF’s official DJ Jayceeoh.
For more cocktail ideas and events click on #Drinks. Cheers and Salute!