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Smirnoff launches guiltless pleasures contest

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In celebration of its newly released reduced-calorie vodka specialty, Smirnoff Sorbet Light Pineapple Coconut, Smirnoff is launching the Guiltless Pleasures Pinterest Contest. The contest, which runs through March 26, 2014, gives three lucky people the opportunity to make their guiltless pleasures a reality simply by pinning their favorite things.

Consumers of legal drinking age can enter Smirnoff’s contest at After completing a brief entry form, pin your guiltless pleasures along with a description of 140 characters or less. Be sure to include the hashtag #smirnoffsorbet. Three winners will be named, and each will receive $5,000 to help bring their pin to life.

Whether your pleasure is hosting a ladies night to watch the hottest reality television show, enjoying a girls-day-out shopping excursion or rewarding yourself with a spa day, Smirnoff is searching for the best pins inspired by life’s guiltless pleasures and will bring dreams off the computer screen to make them a reality.

Pinterest is a portal of never-ending inspiration where women can find exciting new recipes, instructions for do-it-yourself projects, fresh-off-the-runway looks and tips for leading a more balanced lifestyle. With so much on our fans to-do list, sometimes these life-enhancements never leave the webiverse without a degree of sacrifice,” said Sandhya Padmanabhan, Brand Manager for Smirnoff. “With the Smirnoff Sorbet Light Pineapple Coconut Pinterest Contest, we’re excited to remove that compromise, just as we have with our delicious vodka specialty that’s also reduced-calorie, and help our fans reach their goals.”

Visit for contest rules, terms and conditions. Also, check out for pin-spiration throughout the contest.



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