Wildly popular Los Angeles makeup company Smashbox—which is actually based in Culver City, CA) will be taking center stage at HSN thanks to an agreement between the two enterprises. The cosmetics giant will be on everything HSN– TV, online and mobile during the retailer's weekly Beauty Report show tonight, July 10 at 7 p.m. (EST) and again throughout the day on July 14 and 15.
"Smashbox Cosmetics is a leader within the makeup industry and I am thrilled to welcome them to our growing portfolio of top tier beauty brands," said Anne Martin-Vachon, chief merchandising officer for HSN. "Our customers are extremely savvy when it comes to beauty and constantly searching for products that will help them achieve their perfect look. I am confident they will find it when Smashbox debuts on HSN in July."
Famous for its digital infrastructure and cutting edge technology that provides long-lasting, multi-purpose makeup in bold, luxurious colors, Smashbox is providing HSN shoppers a special two-day exclusive preview of its new Photo Finish Pore Minimizing Primer and Be Legendary Longwear Lip Lacquer during July 14 as part of HSN's month-long 37th birthday celebration.
"HSN is an incredible platform in the beauty industry and our new partnership creates endless possibilities to grow our business. We've admired HSN for many years and look forward to building a robust relationship while sharing the Smashbox story with customers nationwide." said Davis Factor, Smashbox Founder.
HSN will offer customers an impressive assortment of products at launch that includes
- Photo Finish Pore Minimizing Primer ($39)
- Be Legendary Longwear Lip Lacquer ($24)
- Liquid Halo Foundation with Travel Classic Primer ($42)
- Full Exposure Mascara Duo ($24.50)
- Always Sharp Eyeliner Duo ($30)
- Always Sharp Lip Liner ($20)
- Full Exposure Shadow Palette ($49)
- Brow Tech To Go ($27)
- Photo Finish 24-hr Eye Shadow Primer ($20)
- Halo Hydrating Perfecting Powder ($59)
- Telephoto Brush ($39)
For more information about the launch of Smashbox Cosmetics on HSN, go to www.HSN.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest using #ItsFunHere.