The BBC in London released today that smartphone sales hit one billion shipments in 2013. Samsung led as the largest share of the market according to International Data Corp. (IDC) Worldwide Quarterly Mobile Phone tracking report.
The IDC report lists the exact number of 1.004 billion smartphones were shipped last year, marking a 38.4% increase from the previous year.
Smart phones make up 55.5% of the 1.8 billion phones in the world. After Samsung lead, Apple followed and China’s Huawei in third place.
This was the first time that shipments reached over one billion in a one year time period
‘Among the top trends driving smartphone growth are large screen devices and low cost,’ said Ryan Reith, program director with IDC's Worldwide Quarterly Mobile Phone Tracker.
‘Of the two, I have to say that low cost is the key difference-maker.’
‘Cheap devices are not the attractive segment that normally grabs headlines, but IDC data shows this is the portion of the market that is driving volume,’ he said.
‘Markets like China and India are quickly moving toward a point where sub-$150 smartphones are the majority of shipments, bringing a solid computing experience to the hands of many.’
South Korea's Samsung extended its market dominance with 42.9% growth, the IDC survey said.
Apple, however, saw its market share decline, posting slower growth than the overall market with 12.9% growth.
Apple had the lowest year-on-year increase of all the leading vendors. Now that Apple has finally arrived at China Mobile, it remains to be seen how much Apple will close the gap against Samsung in 2014. Apple has changes in the planning but unannounced at this point.
Lenovo finished in the fourth spot on the IDC report despite having no presence in North America or Western Europe. The company's strength lies in its strong presence within key emerging markets and a well-segmented product portfolio spanning from simple, affordable smartphones to full-featured 5" screen models. Should the company become successful at branching into more developed markets in 2014, it could challenge Huawei for the number three spot.
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