Smartphone users are outraged by a new game that actively encourages young women to behave violently toward their boyfriends.
The 'Boyfriend Trainer' app gives the player points for attacking the 'boyfriend' when he misbehaves, using techniques that include slapping, tazering, and hitting him with a tennis racket.
Players can punish their boyfriends for looking at other women and even put their significant others on leashes.
"Crack that whip and teach your guy a thing or two about being the Perfect Boyfriend!" the app urges.
"When scolding doesn’t work, just zap him, whack him and train him to be your ideal man!"
The game, which is marketed by Mumbai-based company Games2win, has been strongly criticized by many users despite its three-and-a-half star customer rating.
One commented, "I hate how this game is so abusive. I understand it's just a game but kids play this and u don't want this to be an influence on them."
Another App Store reviewer wrote, "Not only is this extremely abusive and wrong, but (it's) teaching girls that this kind of behavior is okay!!? Imagine if the roles were reversed,"
The game, available on iPhone and Android, seems to have avoided Apple's stringent App Store rules, which ban nudity and prohibit apps that appear to promote violence against women.
Other titles by the same company include My Bridal Boutique, Wedding Dress Stylist, and more worryingly, a selection of 'Naughty' titles including Naughty High School.
Apple has previously pulled apps that appear to promote violence, including the notorious Baby Shaker app that allowed users to quiet a virtual infant by shaking their cell phone.