Let's face it technology has become part of our professional and private lives. A recent survey published Tuesday by the Pew Internet and American Life Project found that American teens between the ages of 12 and 17 would go on the internet using their mobile phone.
The findings signal that young populations are now part of the everyday digital interaction and connection that happens on the web. According to the national representative phone survey (802 parents and their teens) one out of every four teenagers are “cell mostly” internet users.
Furthermore, 78 percent of teens who have a cell phone about half of them are smartphone owners. The increase is rapid and substantial just a year later. To see the exact percentage changes click here for the complete report.
A separate device expanding into this segment of the population is the tablet computer. One out of every four teens has a tablet, which is comparable to the adult consumer population. One unfortunate statistic reported out of this population sampled those who are in the lower income and education brackets will unlikely use the internet (wired or mobile).
The survey was conducted between Jul. 26 to Sept. 30 for 2012. The margin of error was plus or minus 4.5. The survey is a second series of reports that worked in conjunction with the Berkman Center for Internet & Society at Harvard. Questions were conducted by telephone in English and Spanish.
Other findings from the Pew Internet & American Life Project
- "About three in four (74%) teens ages 12-17 say they access the internet on cell phones, tablets, and other mobile devices at least occasionally."
- “One in four teens are “cell-mostly” internet users — far more than the 15% of adults who are cell-mostly. Among teen smartphone owners, half are cell-mostly.”
- “Older girls are especially likely to be cell-mostly internet users; 34% of teen girls ages 14-17 say they mostly go online using their cell phone, compared with 24% of teen boys ages 14-17. This is notable since boys and girls are equally likely to be smartphone owners.”
- “Among older teen girls who are smartphone owners, 55% say they use the internet mostly from their phone.”
To supplement the report, the numbers were cross reference with those of comsCore (the internet marketing research company). In their detailed report about smarphone market share exactly 129.4 million people in the United States (U.S) own a smartphone. That report spans over three months (late October 2012 to late January 2013), which equals 55 percent mobile market penetration.
The increase in adoption for smartphones are a practically identical in both reports, but the surveys used different methods and different sample sizes of the population. The headline here is smartphones are becoming a necessity for the populations who use them, and the growth has yet to slow down.
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