Petnet, a Los Angeles-based pet products company, plans to begin shipping its new “intelligent pet feeder” to customers in mid-2014, the firm announced Jan. 21.
Petnet said it has received more than 10,000 orders for its $199 SmartFeeder, which uses sensors and information technology to determine a pet’s dietary needs, create a feeding schedule to meet those needs, and notify pet owners when their pet has been fed. The device can be monitored and controlled from a smart phone, tablet or computer.
The company said its product will control food portion sizes and feeding times to curb overeating, thereby helping stem the growing epidemic of fat pets. According to the Association for Pet Obesity Prevention and other animal advocacy groups, more than half of U.S. cats and dogs weigh too much, placing them at increased risk for diabetes, arthritis and other health ailments.
Petnet said many pet owners do not have the information or time to properly manage their pet’s diet.