Small business strategy numero uno: Truthfulness

I constantly deal with negotiations, partnerships and hiring service professionals in my day to day. It’s amazing how many people forget just to be honest. Lately I’m finding a common problem of over promising and under delivering. It’s beginning to become frustrating.

As a small business owner the best practice you can do is being truthful with your clients, this is numero uno! Yes, it’s important to be confident, think on your feet, and make sure you can do whatever it takes to get the client, but make sure you can or know you can figure it out before committing. Nothing is worse than falling short on a promise and leaving a client unsatisfied.

Truthfulness at its root is accuracy and integrity, which is key in good relationships. At the end of the day business always comes down to good relationships. Making this a core practice in your business can immediately change your retention. Retention doesn’t just need to be with your customers, but also with your employees and they value this core practice just as much.
At the end of the day business runs on trust and trust comes from being truthful.

Simple equation to remember: Truth =Trust. Trust =Revenue.

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, San Diego Small Business Strategies Examiner

Allison Andrews is the President of APA Business Consulting, Inc. (http://www.apaconsulting.biz/) she specializes in start-up and entrepreneur business consulting. She started APA Business Consulting in 2005 working primarily with fashion clients and now works with a more diverse clientele from...

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