2013 proved to be a successful year for small businesses with 72% of business owners saying their business flourished in 2013. Nearly half reported a happier year in 2013 as well, according to Manta’s End-of-Year Small Business Wellness Index, which polled 1,130 small businesses. The study also found that 83% of small business owners are optimistic about 2014.
In terms of personal and professional happiness and health, only 18% of small business owners said they were less happy and that their business negatively impacted their personal life in 2013. In addition to overall happiness, 65 % said business had no impact on their personal health in 2013 in the Small Business Wellness Index.
“Our end-of-year survey shows that the small business community had a great 2013, and are evaluating, planning and setting goals to make 2014 even better, both personally and professionally,” said Kristy Campbell, director of marketing and communications at Manta, “With almost half of small business owners focusing on amplifying marketing and promotions, we can expect to see more small business owners leveraging techniques that capitalize on their online and offline networks and digital content and distribution strategies.”
According to the Small Business Wellness Index, keeping a healthy, happy and harmonious 2013 meant finding stress-relievers through exercise (36 %) , vacation (25 %), more sleep (14 %), therapy (2 %) or other (23 %). Small business owners’ top New Year’s resolution for their business is finding new ways to promote and market their company (40 %). Other business-focused New Year resolutions include improving customer service and garnering new business , networking more often, launching or enhancing new products or services, and delegating more to employees.
In focusing on personal goals for 2014, improving personal health trumped all with over a third of small business owners resolving to exercise more, maintain a healthier diet and get more sleep. Other personal resolutions include saving more money (19 %), improving relationships (19 %) and helping others (15 %). The Small Business Wellness Index also showed small business owners rely on a variety of resources for business advice, including other business owners (27 %), industry experts (20 %), customers (16 %), the Internet (14 %, friends/family (13 %) and other sources (10 %).
About the Manta Semi-Annual Small Business Wellness Index
Manta polled 1,130 small business owners between Dec. 6, 2013 – Jan. 2, 2014 via an online survey of Manta.com members who have claimed their Manta company page. The margin of error is +/2.98 percentage points. For more on the Manta 2014 Semi-Annual Small Business Wellness Index, access the full survey results here