As small business owners compete for customers in a very tough economy there are many brilliant ideas for attracting customers. The idea of providing gift certificates and free giveaways has been a sure winner in marketing programs. A good example of using giveaways to attract customers can be found in the unique way that small business owner Lance Christopher is using the marketing concept.
“I contribute free giveaways for attendees or participants from my upscale hair salon Shampoo located in Los Angeles. The promotional giveaways are good for a complimentary haircut to be done at our upscale salon. The certificates are a memorable and special 'Thank You" to all guests. The certificates can be placed inside a program, or in a gift bag also on a chair seat,” the small business owner explains.
Our gift certificates were included at Barbra Davis' The 2012 Carousel of Hope Ball at Beverly Hills Hilton Also, Ovarian Cancer's 5k The Walk and Run at CBS Studios attendees each got a certificate. And we were included in all the special goodie bags at The 2011 Grammy Awards party at Staple Center for Barbra Streisand.
Shampoo Salon in Los Angeles is located near the fashionable Grove Shopping Center in LA. on 3rd Street, just a mile East of Beverly Hills. Christopher has an idea that all small business owners can use to attract new customers and to increase business. The gift certificates are printed on beige and pink card stock and make a perfect complement to a gift bag for guests. "My Gift Certificates are in the SAG awards Swag bags and they are People Magazine Sponsored Swag Bags. I think there were about 2000 bags," Christopher said.
With the motto, “Your look…Your! Hair! Christopher has served customers with his professional skills that includes Julie Newmar, Kellie Clarkson, Jamie Lee Pressley, Faye Dunaway, and Lynn Redgrave. He is the Owner and Artistic Director of Shampoo on 8012 W. 3rd Street, in Los Angeles. The gift bag and gift certificate concept will work as well in Washington, D.C., as it does in Los Angeles.
On Sunday October 23, 2011 from 10 am until 5 pm there was a day of family fun activities and special merchant specials including a free mini-makeover at That Look Hair Gallery where owner Domenic Greco gave all customers a welcome gift of the make-over by Maria. Customers can reach That Look at 301-262-7900.
Christopher can be reached at 323-835-9552. His website is www.losangeleshairstudio.com.
It was Ben Franklin who gave the clarion call for all small business owners, "Early to bed, early to rise, working very hard, and advertise." Gift bags and gift certificates are a proven form of promotion for a small business. Just ask Christopher Lance.