Fashion brand Forever 21 released a new music video by indie pop singer Sky Ferreira earlier this month. In the colorful clip for “Lost in My Bedroom,” Ferreira rocks festival fashion and sings the electro-pop tune.
Ferreira was recently announced as the face behind Forever 21's new clothing collection inspired by music festivals. With SXSW in full swing and Coachella on the horizon, the hipster duds came at a good time.
Forever 21's music video is the second for “Lost in My Bedroom,” following the original version released in January. While Ferreira was grungy in the latter, the singer is now styling and profiling in the former, wearing the brand's vibrant outfits. The glowing song perfectly soundtracks the video fashion spread.
“Lost in My Bedroom” was lifted from Ferreira's “Ghost” EP. The record was released to iTunes back in October and peaked at no. 11 on Billboard's Heatseekers Albums chart.
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