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Skittles finally inks endorsement deal with Marshawn Lynch

Skittles has finally inked a deal with Marshawn Lynch.
Skittles has finally inked a deal with Marshawn Lynch.
Photo by Otto Greule Jr/Getty Images

Marshawn Lynch is known for his love of Skittles and finally it's paying off in endorsements. On Jan. 28 ABC reported that Skittles has inked a deal with Lynch, making him their first athlete endorsement ever. It's about time too!

A Marshawn Lynch touchdown has become synonymous with a shower of the sweet, fruity candy. It has even been reported that when the Seattle Seahawks play a home game, stores run low on Skittles. That's because Lynch is given his favorite snack every time he scores.

Now his unofficial trademark will become official just in time for the Superbowl. Talk about cashing in when the timing is right!

Marshawn Lynch has been rewarded with Skittles since his days playing Pop Warner football. It has become a part of his game. He is so well known for his love of Skittles that a Seattle area restaurant has a Marshawn Lynch special that comes with a side of Skittles. Now that is dedication.

The complete details are still unclear but at this point we do know that for every Superbowl touchdown made by Marshawn Lynch, Skittles will donate $10,000 to Lynch's Fam First Foundation. They are also releasing a limited edition package of "Seattle Mix" Skittles that feature the Seattle Seahawks team colors.