When Skechers introduced Shape-Ups people thought these shoes were the answer to getting fit and "toned" by walking. The company popularized Shape-Ups with overhyped health claims such as stregnthened muscles, toned buttocks and abdominals, as well as better posture.
According to Skechers clinical case study the benefits of Shape-Ups are worth while.
Excerpt taken from case: 1:12-cv-01214 Doc #: 1 Filed: 05/16/12 7 of 17. PageID #: 7
Shape-ups CLINICAL CASE STUDIES
THE BENEFITS OF SKECHERS Shape-lips ON WEIGHT LOSS, BODY TONING AND MUSCLE STRENGTHENING*
The average results for Shape-ups wearers included:
(vs. 0.04% for the control group)
• 2.78 Ibs. of weight loss (vs. 0.30 Ibs. for the control group)
• A 1.31% reduction of body fat (vs. 0.57% for the control group)
• A 114% improvement in glutei, hamstring and gastrocnemius muscles
(vs. 68% for the control group)
• A 23% improvement in low back endurance strength
These findings allow us to conclude that a Shape-lips walking program can improve fi1ness markers such as weight loss, improved body composition and certain muscle strength gains.
*These independent case studies were commissioned by SKECHERS. Results may vruy from person to person. For the greatest results, walking in Shape-ups should be combined with a proper diet and regular exercise regimen.
(Exhibit 4 at p. 7.)
Skechers Shape-Ups too good to be true
Like many things too good to be true; this is one of them. The American Council of Exercise (ACE) compared toning shoes with other running shoes and concluded that Skechers Shape-Ups does not stand up to its health claims. Is there any surprise? Not even Wendy Davis' Mizuno sneakers can replace good nutrition and consistent exercise.
However, people believed the hype. They bought the shoes, and consumers were not happy by the lacking health benefits of Skechers Shape-Ups.
Skechers Shape-Ups refund checks in the mail from FTC.
The FTC alleged that Skechers Resistance Runners, Toners, and Tone-ups made deceptive and misleading health claims. A class action suit captioned, Grabowski v. Skechers U.S.A., Inc., No. 3:12-cv-00204 (W.D. Ky.) was filed.
A settlement was reached and Skechers paid $40 million in refunds to eligible consumers between August 1, 2008 until and including August 13, 2012. As of this week Skechers Shape-Ups refund checks in the mail from FTC.