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Six new things animal orgs need to know

Let Christie Keith help your org to help more animals!
Maddie's Institute

As this article indicates, social media is the way to go when one wants to spread the word fast about an important topic – especially when it comes to getting well-deserving pets adopted faster! Social Media can also be a very powerful tool to get word out to volunteers, donors and pet foster parents.

What many don’t realize about this platform, however, is that the changes being experienced are constant, practically an everyday situation. Users must also need to harness the power, complexity and specialized services that are offered through the various mediums on Social Media.

In order for the various animal organizations to be as successful as possible with Social Media, Maddie's InstituteSM will be conducting Social Media: 6 New Things Animal Organizations Need to Know on Thursday, May 8th at 9:00 p.m. Eastern Standard Time. The presentation will be led by Social Media Consultant, Christie Keith.

In this presentation, attendees will learn:

· Changes to Facebook that can help or damage your adoption efforts

· Newer, less-used, and emerging social media platforms for pet adoption

· Innovations that can help you maximize your time on social media

· How to avoid the biggest pet adoption social media mistake of all

· How to keep up with the rapidly changing social media world in 15 minutes per week

· How to stop “preaching to the converted” and attract new adopters, donors and volunteers

Social Media: 6 New Things Animal Organizations Need to Know is part of an ongoing series of educational programs from Maddie’s Institute, the academic division of Maddie’s Fund®, providing the most innovative animal welfare information to shelter staff, veterinarians, rescue groups and community members to increase the lifesaving of homeless dogs and cats community-wide.

The presenter, Christie Keith has a varying background that makes her a leading expert on this topic. She is the social media manager for The Shelter Pet Project, the first public service campaign promoting an animal welfare cause in the Ad Council’s 60-year history. She also consults on social media and communications for a variety of veterinary and animal welfare organizations, including Maddie’s Fund® and Dr. Marty Becker, the veterinarian on “The Dr. Oz Show” and “Good Morning America.” Keith is a writer and editor. Her her work has appeared in the San Francisco Chronicle/, Bark Magazine, and the nationally-syndicated newspaper feature “Pet Connection.” Christie is also the past director of The Pet Care Forum on America Online as well as of the Veterinary Information Network’s pet owner website, and was founding editor of

Her insight may just be what your organization needs to know in order to get the word out about homeless pets in your care. She may also help you to increase the capacity to get the pets adopted. Plan to attend!

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