Nine year old music series to be re-imagined with free-to-play focus. Details at F2P conference.
PlayStation’s iconic SingStar franchise is getting a complete reboot centered around the F2P model, Sony announced today. Dave Raynard, Sony’s London Studio director, is scheduled to reveal the details on this new design at next month’s F2P Summit, an informative conference on the popular play model.
Raynard’s talk, dubbed, “Rebooting SingStar as a Free to Play Game,” will discuss how the music title is being built from the ground up to take full advantage of the digital space. “Game and app stores are littered with the ghosts of games where F2P is a bolt-on,” Raynard notes. “Many of the best F2P experiences are built from the ground up with F2P in mind from the start.”
Launched as an app on PS3 last year, phase 1 of SingStar’s F2P transformation was put into action. The next phase, as Raynard describes, involves “a complete redesign and overhaul” of the game’s architecture, including the UI.
A free-to-play music title, from a business perspective, makes all too much sense. On one the hand for example, assuming the game will most likely come with free default songs to get players started, paying a small premium for song packs sounds reasonable. However, the price points of artists and songs needs to yield good bang-for-buck, naturally.
Anytime you go F2P, the walking line becomes finer. Get greedy like some games have done and consumers will feel nickel and dimed, which never ends well. But like any game concept, whether it’s F2P or not, there is hope.
Raynard’s SS talk will commence on Oct. 10th at the RichMix in Shoreditch, London at the fourth annual F2P Summit conference. SingStar is scheduled to release later this year.