In what is believed to be the longest marathon in television history, day one of the 12-day Simpsons marathon helped FXX score the network's highest average ratings for a single day since launching last September. The network topped much larger competitors like TBS, Comedy Central and even the NFL Network on Thursday.
In fact, the marathon boosted FXX's ratings by more than 500% over the previous day.
When FXX landed the exclusive cable syndication rights to the The Simpsons last November, they secured the ability to air a whopping 552 episodes and counting. The show, which debuted in 1989, now holds numerous television records that include longest-running sitcom and longest-running American series.
"We knew that The Simpsons could be transformative for FXX and its performance yesterday truly exceeded our wildest expectations," said Chuck Saftler, President of FX Networks. "It is a testament to the power of one of the greatest shows in television history and the genius of Jim Brooks, Matt Groening, Al Jean and everyone associated with the show. Their support of our launch has been invaluable. We're off to a great start, we still have 11 days of binging left in our record-breaking marathon, and many years of The Simpsons to come on FXX. WOO HOO!"
FXX was designed to focus more on comedy and male-oriented programming with a younger target audience than sister network FX. The channel is home to originals like The League and It's Always Sunny in Philadelphia.