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Simple Skincare urges city dwellers to take care of their skin

Simple Skincare's Kind to City Skin campaign aims to help women who live in cities take better care of their skin.
Simple Skincare's Kind to City Skin campaign aims to help women who live in cities take better care of their skin.
Photo by Jeff Schear

Unilever's unique skin care line Simple has launched a global campaign, "Kind to City Skin," to help women understand the impact that city living can have on their skin and the effect diet, lifestyle and product use can have.

Simple Skincare products include options for most skin types and cost less than most other national brands, with prices competitive with store brands.

Simple Skincare advocates a combination of the right products along with a holistic approach, including how diet, fitness and stress affect women's skin. The brand also released a video showing how living in a city affects skin over just a 14-day period of time.

In a survey of women living in the top 40 U.S. cities, Simple found that most women don't realize the effects of lifestyle on the health and appearance of their skin. Though half of survey respondents say they try to eat a healthy diet aimed at keeping their skin healthy, most don't eat skin-loving foods like Brussels sprouts, walnuts, salmon and avocados.

Board Certified Dermatologist Dr. Debra Luftman, who practices general and cosmetic dermatology in Beverly Hills, says that air pollution and ozone depletion have been shown to cause "oxidative stress on the skin. This includes an increase in skin rashes, sunburns and flairs of chronic skin conditions."

She recommends women stick to a regular skin care routine - cleansing the face at least once a day, wearing daily SPF and moisturizing. She adds that "taking a holistic approach to skin care is important, including diet, exercise and stress relief."

Simple's city skin survey found that 27 percent of women had gone two days without washing their face, and 59 percent don't take action to protect their skin from environmental hazards such as wind and sun.

Fewer than half of women surveyed are trying to reduce stress in their lives, though 63 percent say they realize that stress levels can affect their skin health.

Regarding skin care for women as they become older, Dr. Luftman says, "As we age, our collagen in our skin breaks down, while we produce less of it. So one should consider both protection and treatment, wearing daily SPF, moisturizing and visiting a dermatologist who can prescribe a medication that can stimulate collagen production."

According to the CDC, skin cancer is the most commonly diagnosed cancer in the U.S., and wearing sunscreen such as that found in some Simple Skincare products is one of the best ways to help protect against the sun's cancer-causing rays.

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