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Simple and Sizzling Styles for Summer-2014

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That time of year is upon us once again, the time when we are looking for light and flowing designs that make us look and feel cool. Fashion trends are leaning towards the dynamic dresses with colorful designs and simple silhouettes that we can just throw on and look great. Whether you venture into upscale stores such as Nordstrom, Neiman Marcus, or one of the many boutiques in downtown Austin or you decide to save a bit of money and uncover great fashion finds in mainstream stores throughout town, simple and easy dresses are the fashion focus for this summer.

While this is not surprising especially in Central Texas, the fresh look of these designs add a bit more color to your wardrobe. Earthy tones mixed with bright bold colors are the way to go when looking for that something new to add to your summer time favorites. The freedom of movement these dresses have been designed with allows women to either pair the dress with bare legs and sandals or leggings and a pair of boots or heels. Versatility is always key and in fact this fashion statement looks sensational however you decide to wear it.

"We are seeing in both the junior and women's departments an increase in sales in casual dresses that are designed for movement," explains Hilary Stiles, a retail associate at Macy's. "Most women are attracted to the bold colors blended with muted tones because the dresses can be merchandised with almost any color. Accessories and shoes or sandals and handbags of all colors can adorn these dresses depending on the customer's tastes. It is an easy look that is perfect for the summer here."

What more could women ask for this summer than to throw on a trendy dress, put on a pair of sandals and be ready to walk out the door in less than 30 minutes or so. This is leaving time to put on light makeup and either wearing your hair down or pinning it up to allow for a slight breeze as the temperatures soar throughout the day.

Always on "fashion alert" while venturing into downtown Austin and the UT at Austin campus, helps you see what the seasonal statements really are. Whether it be during the week or on weekends, these desirable dresses are decorating the streets with the 2014 attitude. And just what is the 2014 attitude? "It is all about freedom and independence and not having to wear tight dresses to make you feel feminine and sexy," explains Katie Summers, a retail consultant who covers Austin, San Antonio, Dallas and Houston fashions.

"Women are more confident about who they are and how they look. This year they want to be comfortable above all other factors. They tell me that even though the dresses are loose, they feel even better than when they wear the form fitting dresses. The comfort factor along with the beautiful designs have taken over other silhouettes both on and off the runways," says Summers. Fellow Austinites are happy to be a part of this movement.

Students, professionals, stay at home moms, and women all over the state have embraced this trend and looking ahead, it appears that these dresses will be just as strong in the fall. The colors can be worn year round and here in Austin, the summer heat stays around until October.If you don't have 2 or more of the dynamic designs, it is time to go to your favorite retail destination and pick out a couple of dresses that you will fall in love with the moment you try one on. And remember, you can wear these slip on silhouettes for at least the next 5 months. Feeling great and looking great go hand in hand and women are feeling both here in the Capitol City.

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