With the ease and convience of online shopping many brick and mortar stores have seen a decline in sales.
Even more damaging is the new phenomenon called Showrooming- where customers go to the stores and browse for products but ultimately ordering those products online to get the lowest price, essentially using the stores as showrooms.This strategy eliminates the guesswork of online shopping because shoppers can feel , touch, and try on items in the store then buy them online for the cheapest price,guaranteeing themselves the lowst possible price and eliminate the need for returns.
An estimated 82% of shoppers use this strategy and its seriously damaging the sales of the brick and mortar stores. Many retailers are now starting to offer price matching programs to reverse this trend and have consumers doing their price research first and coming to their stores to get their merchandise. Target's Price Match Program is one of the boldest and should be very successful in getting customers into the store to buy instead of browse.
If you employ this shopping strategy be on the lookout for price matching programs at your favorite stores so can go back to getting instant gratification buying in store, knowing you'll get the lowest price.
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