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Shower To The People

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A new and much-needed campaign is being organized by Family-to-Family, Inc. a non-profit poverty relief organization, with support from High Ridge Brands, maker of Zest®, VO5®, White Rain®, Coast® and Rave®. The campaign has been entitled “Shower To The People”. The campaign will affect the individuals living in poverty in the Pembroke Community Consolidated School District #259 in Pembroke, Illinois.

People that live in poverty are often overlooked, especially when it comes to their hygienic health. This program will provide those impoverished American families with hygienic/personal care products that will help to solve this issue.

"It's hard to believe that the most basic personal care items - soap, shampoo, deodorant, toilet paper - are considered luxury items for families living on the edge,” said Pam Koner, founder of Family-to-Family. "I’ve heard of families in need taking liquid soap home from fast-food restaurant bathrooms, teen-aged girls skipping school because they don't have feminine hygiene products, families using dish detergent as shampoo, children being bullied at school for being unclean, and most shockingly, of families going without toilet paper!”

It is simply hard to believe, but it is true. The donation of this program is aimed at meeting a very serious ongoing need. SNAP, The Supplemental Assistance Program (formerly the food stamp program), and other major Federal assistance programs, don’t provide assistance for the purchase of personal care products, leading millions of families to go without.

How in the world are people supposed to make it without basic essentials? Not only are food, water and shelter amongst our basic needs, but so is hygiene!

“Hopkins Park/Pembroke Township, located just 70 miles Southeast of Chicago, is a rural community that is socially and economically disadvantaged,” says Pembroke Community Consolidated School District Parent Coordinator, Linda Terrell. “The personal care products will be a great help due to the fact that 98% of the population receives SNAP – limiting families' ability to purchase hygiene products.”

The sad truth is that more and more middle class two-parent working families are dropping from middle to lower class status. Thankfully there are caring individuals and organizations out there that are attempting to remedy the situation one step at a time.

To date, the Shower To The People program has served 39 communities throughout 36 states, and the District of Columbia, and High Ridge Brands will have donated more than three million showers-worth of items.

Family-to-Family, Inc. and High Ridge Brands are certainly attempting to make a difference. Check out their “Shower To The People” campaign. This is one charitable program that is cleaning up the works!

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