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Should You Have Your CRM in the Cloud? Part 3

Comments

  • Drew at Intelestream 4 years ago

    Very interesting and insightful piece. The debate about whether Web 2.0 is worth security risks versus playing it entirely safe is perhaps the same debate that has been taking place since the dawn of the Internet. Haven’t we always questioned whether sending any information via the Internet is safe? The advent of online transactions propelled that debate, with some today still not entirely convinced that making purchases online is a safe option. Naturally, the evolution of the Internet, specifically social media, is part of the debate today.

    The reality is that the Internet has long been a staying power in the way the entire world communicates. Whether social media will prove to have the same lasting power (as a business strategy) still remains to be seen. Perhaps the solution is knowing what you’re getting yourself into and limiting your use: a happy medium. Given the buzz today about sCRM: how it can tap into the mindset and real-time conversations of customers (new and leads); immediately find individuals and groups who are discussing your brand or company (i.e. find leads); allow businesses to better position and shape their brand; seek real-time focus group feedback; (and from an internal perspective) create more transparency while tapping into the collective mindshare of your entire company. Who wouldn’t want these?

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