According to an Aug. 16 tweet from FightGirl Designs, FightGirl Designs is still pumping out new WMMA and MMA t-shirt designs, despite utilizing a controversial phrase in the company Twitter handle, @fightlikeagrrll.
The phrase "fight like a girl" is considered by some in the MMA community to be sexist and demeaning, yet the company continues to openly use it in its t-shirt designs and marketing campaigns.
It could mean you've given your blood, sweat and tears in an epic slugfest inside the Invicta FC cage, or chose a broken arm over tapping out after a submission attempt.
Heading into 2014, "fight like a girl" simply sounds outdated and outright offensive.
Referring to hard-working women such as Ronda Rousey, who has won a bronze medal in the Olympics and is UFC champ, as a "girl" is somewhat sexist and serves to minimize her accomplishments.
Rousey should be referred to as an accomplished woman, not just a girl who fights.
You don't see t-shirt design companies or media outlets referring to UFC champions such as Cain Velazquez or Chris Weidman as "boys," because that would be super demeaning.
That said, why is it okay when it happens in reference to Rousey and other female fighters?
Anwaan Jiimiz of FightGirl Designs recently plead his case on ProWMMA Now! Episode 22, where he said the point of the brand was to put together positive messages that were encouraging rather than demeaning.
"I was trying to come up with some stuff that was a little different than what you're seeing today in a lot of the larger brands of MMA apparel and things like that, and do it in a positive way where we were representing positive values," Jiimiz said. "That's what we did with Fight Like A Girl and with the other brand, that's sort of the unisex version of this. What is means is warrior in Ojibway. We were trying to get across that message of living positively and espousing values of courage and honor and respect and things like that.
"That all works in together with the whole issue facing women's MMA today and why I started writing a lot of the blogs and posts that I've been doing about it. I saw that there was this space where so much media was devoted to male fighters and the male side of things and that was fine, but on the female side I was sort of noticing there were a couple of nice serious quality outlets and then a lot of what it seemed to be smaller, less serious and in some cases, outright offensive stuff about fighters and things like that. The whole point of what we're doing was trying to make a brand that represented that side, the positive side of it, the non-sexualized imagery and you know putting messages together that were encouraging instead of demeaning."
A great place to start would be a name change for the brand. WMMA fighters are serious, accomplished women, not just a bunch of "girls."