Peyton Manning and the Broncos are going to the Super Bowl, after yesterday's 26-16 win over the New England Patriots in the AFC Championship game.
Traditionally, the Super Bowl MVP gets a trip to one of the Disney theme parks and proudly proclaims on camera, amid the falling confetti on the football field, "I'm going to Disney World."
If the Broncos win and Manning is chosen for MVP, might this writer suggest a twist on the typical announcement?
"I'm going to Omaha" might be more timely and representative of the fascination with the city that lately has come to be more associated with Manning calling signals at the line of scrimmage, than the city of Omaha itself.
After months of talking about it, jokes made at Manning's expense and football mavens being asked what the heck it means, Peyton Manning took the time to explain it, in a tongue-in-cheek manner. Check out the video posted above.
Just to show their appreciation, for all the free advertising and promotion, Omaha businesses decided to put up money for each time Manning yells "Omaha" before the football is snapped, as he gesticulates wildly to his team,
Darren Rovell of ESPN reported on how that worked out after the Broncos win on Sunday.
Eight businesses pledged a combined $800 for each mention of the city's name, with the money going to Manning's Peyback Foundation that promotes success among disadvantaged young people.
It came to a total of just under $25,000 after Manning said "Omaha" 31 times during Sunday's game.
"This has been terrific for us," said David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce, which headed up the effort. "Before Friday, we had calculated that news coverage of Omaha had generated the equivalent of about $10 million in advertising."
A week prior, during the playoff game between the Broncos and the San Diego Chargers, Peyton called out "Omaha" 44 times. It was after that performance that the business group decided to pool money for a good cause.
The donation will be made again after Manning's appearance in the Super Bowl, but now there will be more companies participating.
Will Peyton Manning be going to Omaha? Tune in Sunday February 2, 2014 on CBS to find out.