During Mercedes Benz Miami Swim Week, Shopbop and Simone Zimmermann hosted a lovely private dinner at Casa Tua to celebrate the Zimmermann 2015 Swim Collection. Jenny Fuchs, Buyer for Shopbop, was able to discuss the collaboration with the Zimmerman brand and give insight on key pieces.
KA: How do you stay ahead of the curve compared to other online retail stores with each region?
JF: We are always on the lookout for new brands to introduce on Shopbop. We travel to the Miami Swim Show, LA market and New York and Sydney fashion weeks to find new designers. We also work closely with our current designers to update best selling silhouettes and create exclusive color stories to incorporate into our trend editorials.
KA: When did the collaboration with Zimmermann and Shopbop begin?
JF: Zimmermann has been stocked on Shopbop for many years and each season we collaborate on unique exclusives to offer our girl something special. Usually, we have an exclusive version of the frill bandeau bikini, which is a great seller for us. Zimmermann is an ideal brand to collaborate with; they are always open to develop ideas we present to them and vice-versa.
KA: How do you choose which pieces to carry?
JF: In choosing what pieces to buy for Shopbop, we look to historical top sellers analytically but we also take into account the emotional excitement of the collection. There is a “sixth sense” you develop as a buyer and sometimes you just have a gut feeling that a certain style will resonate with our girl. Our customer is fashion forward and always looking for something different. It’s our job to find those items that really pop and will excite her to shop.
KA: Which pieces do you feel are key pieces from the Zimmermann collection for this fall in Miami, FL?
JF: We see Zimmermann as a true life style brand and their resort collection certainly encapsulates the bohemian luxe aesthetic. There are great cover up dresses that can take our customer from the beach to the bar and also some one piece swimsuits that are a collection highlight.
To view more Zimmerman pieces at Shopbop visit: www.shopbop.com
To view photos from the Shopbop x Zimmerman dinner at Casa Tua visit: www.emerge360.com