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Shoelala introduces a new concept in shoe accessories

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Shoelala just announced a new concept for shoe accessories that combines the feel of luxury with the practicality of support. Shapers for your shoes! Gone are the days of tossing your Jimmy's into your luggage. After years of watching men use heavy cedar shoetrees to protect their shoes, finally women have a beautiful new option that provides lightweight, flexible yet firm support to their shoes and looks fabulous doing it!

Shoelala is a designer shoe shaper that is flexible and will easily slide into a woman's shoe from flats to high heels and is available in four patterns and three sizes: small, medium and large. Unlike shoetrees, Shoelala shoe shapers are designed to provide all over support not only to the toe area of the shoe, but also to the vulnerable mid-section where embellishments and straps need support.

The product launched a few weeks ago in Times Square at the National Association of Professional Women Conference where it received rave reviews. The President & Founder, Carol Harris, described the excitement around their booth as one that you would expect when watching a group of women open Christmas presents. The expression was pure delight and enthusiasm that an option now exists to protect women's shoes while in their suitcase, tote and closet. Whether purchasing many of the same patterns to line up in your closet or selecting a specific pattern to coordinate with a particular shoe, Shoelala offers a pattern to fit your style.

"To think it all started with a pair of brand new shoes that were damaged in my suitcase when my flat iron pressed into my shoe during a five-hour flight," the founder stated to a large group of women that attended the event. "Men have cedar shoetrees and we have nothing! Until now..." A sentiment of agreement flowed from the crowd of women. "Women spend far too much not to have something to protect our investment and look great at the same time."

Not only will women use Shoelala to pack their shoes, but there will surely be a lot of new closet makeovers in the works! Shoelala is currently available in select retailers and online at www.shoelala.com. Carol and the Shoelala team will be traveling the country promoting the brand through different venues.

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