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Shocker: Jay Leno's ratings continue to match Conan's ratings from the year before

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Comments

  • Scott Wampler, Comedy Examiner 5 years ago

    Just wanted to point out that this headline's incorrect and I'm aware of it. There was a bit of a mishap when I entered that into the pub tool, and-- despite my efforts to fix it-- it appears that it's stuck that way for the moment. Editing headlines and articles instantly is, unfortunately, not a consistently available function of the Examiner's Pub Tool. So, apologies for the confusion; I'm working to get it fixed as we speak.

    Just subtract "...in seven weeks" from the headline and you'll be OK.

    My bad,
    SW

  • Sam 5 years ago

    That graph only shows the ratings for 18-49. It misses out an important demographic that Leno is more likely to attract than O'Brien.

  • Rico 5 years ago

    What this graph explicitly does not show is all the in-show shilling that Leno engages in. There's more money to be made during "comedy" segments sponsored by Netflix, or Tylenol, or Expedia.com than from commercials.

    In other words, Conan could have exactly the same ratings as Leno, with exactly the same ad rates for the commercial breaks, but if Conan won't play the corporate game, he'll never make as much money for the network as Leno.

  • Carlos 5 years ago

    Conan was never the corporate sell out that Jay Leno is, he will endorse whatever the network throws at him. He will even hand the Tonight Show over publicly and than 7 months later take it back without even blinking. Conan will have a better show on TBS since it won't be edited or watered down and Jay Leno despite having lower ratings is exactly the kind of guy NBC wants doing that show anyway.

  • D 5 years ago

    I can't wait for Conan's show to start.

  • Gobar 5 years ago

    @Rico: Actually, Conan did engage in some shilling; the only thing was that Conan was clever enough to turn those opportunities into comedic bits. For example, his remote as a Best Buy blue shirt trying to hawk the Kodak digital picture frame. He never did shameless whoring, though, such as "And now here's Conan's Tabloid Moment, brought to you by Netflix!" Since Conan O'Brien is a comedian and Jay Leno is not, this works okay for the both of them. I confess that I don't and won't watch Leno, ever, for anything, thus I'm not aware of the extent to which Leno shills, and his shilling may be more profitable than Conan's.

    It doesn't change the fact that NBC lies like a bitch, though.

  • doubledowndave 5 years ago

    Check out this video that Jay Leno doesn't want you to see!! Go to Youtube and search: I Got Lenoed.

  • beedogs 5 years ago

    @sam: what demographic is that? the Alzheimer's set?

  • Facty 5 years ago

    Slightly skewed since it's 18-49 which is Conan's strong demo and Leno's weak demo. Need totals esp. if you are talking about losing money or not.

  • Bill McDonald 5 years ago

    The 18-49 demographic was supposed to be owned by Conan as he was the future.
    You're telling me Leno is beating Conan at his main game - younger viewers?
    You're right - that is a little shocking.
    Now go through your conclusions with the total viewers and see how Leno is doing. My understanding is that Letterman was beating Conan but now he's behind Leno...again.
    Who's #1 in late night?

  • Austin 5 years ago

    Sam - That's because people 50 and older don't matter.

  • Ron 5 years ago

    @Austin, Conan is 47, Leno is 60, Letterman is 63, and how does an audience 50 and over not matter? the hosts themselves are near 50 or over 50, explain. If the networks wanted younger viewers that bad they'd have a 20 to 35 year old doing all these shows. Audiences 50 and over do matter...

  • Peter 5 years ago

    @Ron it's the age demographic table he was talking about, not that viewers 50 and over don't matter, they really do. Most of Jay Leno's audience is 50 and over.

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