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Shhhh …. to hear your brand voice

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Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become.”
Steve Jobs, 2005 Stanford University commencement speech

Knowing what you want to become starts with your inner dialogue and saying “Shhhh … ” to the opinions of other people. There is only one person in the world who always knows what you want to say, who always cares what you want to say and who always wants to know how you want to say it – YOU. Yes, that really important person who sometimes gets forgotten or shushed. Time to listen to that person … to that voice that wants to speak up.

Anything looked at closely becomes wonderful.” – A.R. Ammons, American poet

Whether you are an employee or a business owner … you are the who behind the product or service and we want to know who you are, what you believe in, what you value and what kind of things are important to you. Remember, people buy the who behind the product or service, not the product or service by itself; so if we don’t hear the true voice of the real you, then how are we to know you?

Hopefully the highlights of Charlotte Beers, Former Chairman & CEO of Ogilvy & Mather, speaking at OPEN for Women: CEO BootCamp about how being an authentic leader breeds confidence and unleashes your full potential will help you finally realize why your voice is so important and help you speak up so we can finally hear you and your important message.

After you listen to the < 3 minute video above, here is a 3 step exercise to help you stretch outside your comfort zone to start believing in yourself and find your unique voice:

1. Think about what you would do, listen to the voices telling you why you can’t do it and write them down. Shhhh … listen to yourself.
2. Examine what you wrote down; ask yourself why you can’t do that thing and who told you that you can’t. Shhhh … listen to yourself.
3. Write down what you would like to become and why you believe you can. Shhhh … listen to yourself.

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