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Sherwin Williams Rediscovers Palettes of the Past

Sherwin Williams "Rooted Collection" for 2010 combines neutrals with saturated colors
Sherwin Williams "Rooted Collection" for 2010 combines neutrals with saturated colors

What is old is new again. Sherwin-Williams colormix™ 2010 Forecast Rediscovers colors of the past. The 2010 forecast calls on hues of the past to paint the way to the future.

For over 140 years, Sherwin-Williams has met the color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,300 stores and 1,600 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.Visit for local Harrisburg area locations.

 “In uncertain times, we find comfort in the memories and traditions that provide us with a sense of solid ground,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “Color plays a key role in triggering our nostalgia, and our trend forecast reflects the rediscovery of the sights, sounds,
smells ? and colors ? of the past.”

The 24 shades selected by Sherwin-Williams color experts for colormix 2010 are grouped into four collections: Rooted, Treasured, Simplified and Refreshed.

Let's look at what the Rooted collection is about.

Sherwin Williams has drawin inspiration from the world’s oldest, most enduring civilizations, including the rich, dynamic colors of aboriginal, African and Native American cultures.

“As today’s economy continues to shift , we’re seeing people turn to reliable and trusted elements of life, such as family and close circles of friends,” Jordan said. “The Rooted collection represents this trend with colors that stem from tribal influences and evoke feelings of comfort, strength and security.”

Infused with inspiration from cultural artifacts such as animal print fabrics and wooden musical instruments, the Rooted palette mixes the natural with the bold and vibrant.

Neutral tones include

Nomadic Desert (SW 6107),

Rockwood Amber (SW 2817)

Foothills (SW 7514)

These colors are brought to life with the saturated tones

 Red Tomato (SW 6607)

deep-blue Oceanside (SW 6496)

Darkroom (SW 7083), a blackened purple

Gorgeous. Consider the timely combinations to update your Harrisburg area home for spring and summer.

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