Teens love cell phones, scavenger hunts, volunteering, spending time with friends and winning cool prizes; now they can do them all by taking action with “The Hunt: 11 Days of Doing,” a national youth campaign sponsored by DoSomething, Lenovo and Bing designed to make an impact in communities across the nation in a positive way through 11 days of challenges – with the hope that youth will want to continue to make positive changes long after the campaign ends.
Celebrity spokesperson for this year’s campaign is Shenae Grimes, who along with other celebrities such as Hillary Duff, Cody Simpson, Rachael Leigh Cook, Keke Palmer, Teresa Palmer, Cassie Scerbo and Tinsel Korey, are not only in support of youth who “take action” but also programs producing such positive impacts.
“I am excited to be a part of such a cool campaign with DoSomething.org, Lenovo and Bing,” said Grimes. “If we can motivate young people to do such amazing things in 11 days, think of what else we can do!”
Teens will receive a new series of challenges focused on a specific cause each day. Challenges will be issued to participants via the DoSomething website as well as with everyone’s favorite social change weapons, cell phones and computers. And, according to Bing's senior product manager, Karin Muskopf, with Bing’s new social features playing an integral role in helping participants search for clues youth will be able to connect to their Facebook friends and seek expert advice or recommendations to tackle daily challenges.
“DoSomething.org does an amazing job promoting activism among young adults, and we’re excited to join forces for this year’s Hunt as part of the Bing Summer of Doing,” said Muskopf.
Teams will work together to complete all the challenges and report back to show how they created a measurable impact in their community, all while collecting points to win prizes like Lenovo IdeaPad Ultrabooks and scholarships.
According to the 2012 National Survey on Young People and Volunteering, 93 percent of teens in the US say they want to volunteer. Yet, only 22 percent of them actively do. The number one reason youth don't volunteer is because no one asked them to; and now teens across the nation are being asked.
This year DoSomething.org, Lenovo and Microsoft's search engine, Bing, along with the support of Grimes and other celebrities are excited to support and work together and with other volunteers throughout the summer to ensure the success of the actions taken by youth through this campaign succeed.
"We discovered in our first partnership with DoSomething.org that we both share a passion to help people engage in the world, roll up their sleeves and make things happen,” said David Roman, Lenovo's chief marketing officer. “We love making the personal technology tools that help people achieve things, while DoSomething.org brings together a community of some of the most active and inspiring young people in the world. Together, we are eager to engage thousands of young people this summer.”
Challenges will focus on important issues such as the environment and energy, recycling/reuse, poverty and homelessness, saving, violence and bullying, health and fitness, discrimination, disaster response and relief, education, and animal welfare.
Although the "Hunt" doesn’t officially begin until July 10, teens are encouraged to sign up now to ensure time to familiarize and share with friends, roll up their sleeves and gear up for what will be one of the most exciting "Hunt" campaigns yet. To learn more about “The Hunt: 11 Days of Doing,” text HUNT to 38383.
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