In the 1970's and 1980's, Revlon's Charlie perfume ads symbolized youthful, free-spirited and vibrant women on-the-go having fun with life.
The ads offered a new ideal to women in the 1970's to dress for themselves and spend the day feeling energetic and confident.
At a time when a greater sense of empowerment for women took center stage in the 'Me Decade', Revlon's Charlie ads were the first fragrance ads to feature women wearing pants.
And the model who became most emblematic of what Charlie perfume ads would represent -- the quintessential 'Charlie girl' -- was Shelley Hack.
Dressed in various loose-fitting outfits and languid Ralph Lauren pantsuits, Shelley Hack streaked across the camera in Charlie's print ads and TV commercials to embody everyone's favorite independent, fun-loving and self-satisfied Charlie girl.
Due to her popularity as the 'Charlie Girl', Shelley Hack was chosen to play another kind of Charlie girl --- in TV's 'Charlie's Angels'. She would replace Kate Jackson (after Jackson left the show) in the fourth season of the show.
The show's producers hoped Hack would bring a new level of elegance and sophistication to the detective series and subsequently boost their already dropping ratings.
Their viewership continued to drop, however, and Shelley Hack's time as one of Charlie's Angels was short-lived.
It appeared American viewers didn't care very much for the sophisticated and liberated woman the producers believed they could capitalize on, the same way Revlon had.
Shelley Hack was replaced for the sexier bombshell appeal of (future Bond girl) Tanya Roberts the very next year.