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Shawn JAY Z Carter with GOLD JAY Z fragrance

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Created by JAY Z with Firmenich perfumer extraordinaire Ilias Ermenidis, GOLD JAY Z is a fragrance that reflects an unmistakable ultra luxurious signature. Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.

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Designed by JAY Z, the fragrance is in a pure white matte flask with the GOLD JAY Z logo raised and etched in gold. As expressed in the gilded cap, “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage,” capturing the essence of GOLD JAY Z.

“I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,” says Ilias Ermenidis. “He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”

“JAY Z is one of the world’s leading artists, entrepreneurs, philanthropists and visionaries of our time,” says Donald J. Loftus, President of Parlux LTD., Inc. “He continues to re-write rules and sets new standards, turning everything he touches into gold. His first fragrance, GOLD JAY Z, captures his original style and distinct brand of success.”

GOLD JAY Z COLLECTION
Eau de Toilette Spray 90 ml
Eau de Toilette Spray 50 ml
Eau de Toilette Spray 30 ml

Since 1996, 17-time Grammy award winner, Shawn "JAY Z" Carter has dominated an evolution in popular culture. Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the "American Dream." He is Founder and Chairman of Rocawear and is majority owner of the 40/40 sports clubs.

You can find the entire line of GOLD in New York at Barneys New York, 660 Madison Ave, Manhattan, NY 10065. When you travel around the world as far as Australia you can see the collection at Priceline, My Chemist and other Pharmacies and Perfumeries.

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