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SHAUNS California Optical Eyewear debuts nationwide in March 2014

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California–based, Italian-made luxury eyewear line, SHAUNS California (www.ShaunsCalifornia.com), is proud to unveil the newest addition to their eyewear offerings, a debut collection of optical frames set to hit stores nationwide by March 2014. The collection consists of eight optical styles, accounting for fifty-seven new SKUs in total.

Staying true to the brand’s “Soulful Luxury” mission, craftsmanship is given the highest priority in all frames throughout this new collection, produced by hand in small family-owned factories at the foot of the Italian Alps. Four of the new shapes are 100% premium acetate while the remaining four continue the brand’s exploration of combining acetate with stainless steel and colorful enamel.

A key priority of SHAUNS, the brand continues its “GIVE Sight” program through the optical collection. Through this program, an optical exam and pair of glasses is sponsored for someone in the developing world with each pair of optical glasses sold.

In keeping with the SHAUNS design philosophy, high attention to detail and very discrete branding is evident throughout the collection. The collection includes two unique and innovative enamel-filled metal temple designs. A “trench” is milled out of the metal temple and then a color enamel is used to full this trench before polishing. The result is a wonderful juxtaposition between the metal and enamel for a very luxurious effect. All of the acetate temples include a metal “hinge lining” whereby the cut temple is finished with a metal cap, engraved with the Braille “S” logo for SHAUNS; invisible when on the wearer’s face, the detail is purely for the owner’s pleasure.

Colors in the collection include some of the most popular acetates from the sun collections like the abalone shell, granite and military green. New colors come in the form of a unique petrified wood, a walnut burr, a beautiful throwback caramel color. Included are also some striking temple and front split colorways. Many of the colors are thoughtfully paired with gunmetal or gold stainless steel to create a striking mixture of materials and colors. Overall, an incredibly sophisticated collection of colors, that Creative Director, Shaun Paterson, spent many months developing.

A balance of rounds, rectangles, and cat eye shapes of varying sizes are offered in the debut optical collection, as well as the unique retro racer shape shown in the crossover sun frame, the “Dee” (inspired by early 1970’s sports cars, particularly the Porsche 911). The “Tiree,” on the other hand, offers a new, refined take on the ever-popular cate eye shape with a combination acetate and stainless steel front that is distinct and timelessly sophisticated.

The SHAUNS California Optical Collection will be available at independent Optical boutiques across the U.S. starting in March 2014. Prices for the collection range from $235- $350 USD, not including prescription lenses.

For more information on SHAUNS California and its current collections, please visit www.SHAUNSCalifornia.com.

ABOUT SHAUNS California:

Luxury eyewear brand, SHAUNS, is designed in California and produced in family-owned workshops in Italy. Beautifully crafted with the finest materials, like the most durable Italian acetate and Carl Zeiss lenses, SHAUNS puts forth subtly chic collections with each season that make a statement, while still remaining aesthetically understated. Through the SHAUNS “Give Sight” program, the brand donates a pair of vision glasses and sponsors an eye exam for a person in a developing country with each pair of sunglasses sold. SHAUNS’ dedication to supporting artisanal craftsmanship and its “Give Sight” program celebrate the finest traits of the human character. This celebration is the essence of the SHAUNS brand and it is what the brand defines as “Soulful Luxury.”

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