Knapp set up the event as a online pay-per-view stream for the low price of $7.95, and tons of MMA fans seemed willing to open their wallets to watch 13 star-studded female MMA fights.
However, it didn't go as planned. Some fans spent a half-hour or more trying to get Ustream to accept their payment so they could watch the event.
Others paid for a stream that wouldn't start or simply wouldn't stop crashing in the middle of fights. Knapp heard about it all as it was happening, but she couldn't get anyone from Ustream on the phone to respond to the problem.
“[I was so] frustrated,” said Knapp. “We moved to pay-per-view as a natural progression of our business. It came down to the point that it has never been our intention to gouge anyone or take advantage of anyone. I thought the right, respectable thing to do was drop the paywall, refund everyone’s money and give it away.”
Midway through the event, Knapp and Invicta FC officials decided to remove the $7.95 paywall, and give everyone the fights for free.
“We’re in dialog for a television deal but we’re looking for the right partner," Knapp said of Invicta FC. "In the mean time, we were looking for little ways to monetize it, but it wasn’t anything where we had to do it.”
Invicta FC 4 featured an exciting title fight between Bec Hyatt and Carla Esparza, plus a key bantamweight scrap between Alexis Davis and Shayna Baszler.