Sexy Hair announced the launch of its new hair care ad campaign using the spirit and images of the iconic Marilyn Monroe in July, and the print advertisements can now be seen on newsstands according to an insider email from Sexy Hair on Tuesday.
Fashionistas and Marilyn Monroe fans have all seen the multitude of memes with the sex symbol’s memorable catchphrases attached to her photographs that have been splashed throughout social media. Sexy Hair has tapped into the icon’s persona as part of the hair care company’s innovative marketing.
Sexy Hair announced the Marilyn Monroe campaign, entitled, SEXY MEET SEXTY, today via email to industry professionals and those who subscribe to the hair care site.
Dear Sexy People,
We are thrilled to share with you our new Sexy Hair ad campaign featuring Marilyn Monroe that has just hit the newsstands. We call it SEXY MEET SEXY. The first issues are out showcasing Marilyn and her witty Monroeisms and our hero hairspray product, Spray and Play. The ads will be running in Allure, OK, In Style, and Cosmo in issues through December and generate over 50 million impressions. We also have billboards up in Los Angeles on Sunset Boulevard and in New York City in Soho and Meatpacking areas as well as Brooklyn.
Sexy Hair is investing over $10 million in the next 18 months on consumer advertising, so you will be seeing a lot of Marilyn and Sexy Hair in print ads, outdoor billboards, online, and via social media We are already planning next year--bigger and better, so get ready and remember, "In Hollywood a girl's virtue is much less important than her hairdo." Marilyn said this so eloquently back in the day, and we at Sexy Hair believe that this is even more important today, as good hair never goes out of style. This leads in nicely to our tagline featured at the close of all of our ads…
STYLES CHANGE. SEXY IS FOREVER.
Thanks for being such great partners.
Jennifer Weiderman, VP of Marketing and Education, Sexy Hair
Sexy Hair Care products can be found on Long Island at participating salons, CosmoProf for licensed hairstylists and Ulta Beauty in Levittown and Garden City. To see more about the iconic bombshell and the Sexy Hair campaign, visit the new Marilyn Monroe Mini-Site.
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