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Seth Rogan set to bring Sega and Nintendo 'Console Wars' to the big screen

The battle of Sonic vs. Mario is coming to the big screen
Atlantic Books

In recent years, the gaming market has been ruled by three major companies. Sony and Microsoft have taken shots at one another, reveling in each others' missteps, while Nintendo mostly does its own thing. Back in the 90's, however, Nintendo ruled the industry with its untouchable franchises. This was until Sega, a reasonably successful arcade company, came along and challenged Nintendo with its own memorable mascot. It was announced last week that Scott Rudin, the producer on both The Social Network and the upcoming Silicon Valley HBO series, will be bringing the book Console Wars by Blake J. Harris to the big screen. Seth Rogan and Evan Goldberg are set to write and direct.

The story of Console Wars, which will be brought to the big screen by Sony pictures of all companies, examines the success of Sega under the direction of Tom Kalinske, whose aggressive marketing attacked Nintendo directly and paved the way for console wars to come. The Amazon description describes this underdog story as an epic tale of global proportions.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Not much else is known about the movie adaptation of Console Wars, including potential casting information or when we can expect to see this story come to the big screen. One must also wonder if this feature will include Sega's departure from the console making “arms race” to work as a third party developer. We'll have more information as it develops.

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