It looks like Seth McFarlane loves "Reading Rainbow" almost as much as LaVar Burton. The kickstarter project to revive the childhood classic "Reading Rainbow" received yet another boost on Thursday when McFarlane got involved. According to the New York Daily News on Friday, Seth McFarlane has pledged to match donations to the "Reading Rainbow" Kickstarter project dollar for dollar up to $1 million.
The original host of "Reading Rainbow" LaVar Burton launched a Kickstarter campaign to bring the popular children's show back in the form of webisodes at the end of May. Burton reached his initial goal to raise $1 million in the first eleven hours of the campaign. The huge response is indicative of what a popular educational program "Reading Rainbow" was with a now adult crowd.
Even after hitting their goal, the "Reading Rainbow" campaign pressed on. In less than 30 days, LaVar Burton was able to raise roughly $4 million dollars. With just five days left in the campaign, Seth McFarlane stepped in to give it a boost. McFarlane pledged to match all donations in the last five days of the campaign dollar for dollar up to $1 million. This could bump the total donations to a whopping $6 million in just one month!
The funds are being raised to make "Reading Rainbow" accessible to every classroom, even those who are underfunded and could never afford it. With this latest boost to the Kickstarter project, "Reading Rainbow" could potentially be made accessible to more than 12,000 classrooms.
Burton was quick to thank Seth McFarlane for being so supportive of the classic PBS kids show He took to Twitter and wrote, “but before you start calling your friends and spreading the word, please help me thank my friend, Seth, for his amazing generosity." The pledge to match contributions to the "Reading Rainbow" fund was also confirmed by Seth McFarlane's publicist in a recent release by the Associated Press.