On Tuesday, members of the Service Employees International Union (SEIU) and other immigrant rights supporters held demonstrations at GOP headquarters in Bakersfield, Columbus, Dallas, Denver, and other cities to hold Republican members of Congress accountable for their failure to pass immigration reform this year. SEIU also launched a series of Spanish-language television ads as part of a multipronged campaign to mobilize Latino voters and take GOP lawmakers to task for blocking immigration reform.
The two-week television ad campaign, featuring the Spanish-language ad "Dichos" ("Proverbs" in English) will air in Colorado, California and Nevada, and is aimed at mobilizing the Latino electorate to hold Republican Congressmen Cory Gardner (CO-4 and current Colorado Republican candidate for the U.S. Senate), Mike Coffman (CO-6), David Valadao (CA-21) and Joe Heck (NV-3) accountable to their record for standing in the way of immigration reform. The ad will also run on national Spanish-language television networks.
"We are launching campaigns in states and districts where we believe the issue of immigration reform can make the difference and shift the political landscape," said Brandon Davis, SEIU's national political director. "This is the beginning of a long-term strategy to mobilize voters who stand with us on the need to fix our broken immigration system, and will take action to ensure that Republican obstruction comes at the cost of lost seats in November."
Tuesday's ad launch also includes a series of actions in key Republican congressional districts and headquarters. The sustained effort to hold the GOP accountable will include targeted field, civic, and media campaigns.
"The excuses, the blatant anti-immigrant rhetoric, and their unwillingness to vote for immigration reform have made it abundantly clear that Republicans are not interested in creating inroads or addressing the concerns of the Latino and immigrant community," said Rocio Saenz, executive vice president of SEIU. "Republicans cannot hide behind irrational pretexts or lawsuits — we're calling them out on the most important issue for the fastest-growing electorate in our country."
"Congressmen Coffman, Gardner, Valadao, and Heck are all part of a Republican Party that must face a large constituency of Latino voters and be held accountable to their party's consistent catering to anti-immigrant extremists," Saenz added. "And this is only the beginning. Today, we strike with ads and actions, but what's to come — from now until November — will ensure that Latino voters make an unprecedented presence at the ballot box and reject Republicans for blocking immigration reform and insulting our community."
All four TV ads, along with an English translation, can be viewed here.